Marketing Automation

Most companies worry about sales more than marketing, but sales is simply one component of marketing.
A synergistic approach will give you explosive revenue and growth.

lead generation

eLead offers Senior Sales & Marketing Professionals ON-DEMAND!

  • Do you need help finding and developing leads?

  • Are you being outsold by the competition? Do your sales staff follow a consistent methodology proven to work in your industry?

  • Need help running effective campaigns for an event and ensure timely and proper followup?

  • Are you utilizing CRM to automate all aspects of your sales and marketing efforts?



Here’s what eLead can do your for your company

 

1)  Provide you with qualified leads & build your pipeline

  • We’ll help you develop a highly focused contact list for prospecting in desired market segments and geographic locations
  • We’ll help you with messaging, and gathering the key information for running successful nurturing campaigns. It takes at least 7 touches to create awareness and stay top of mind.
  • We know how to engage Key Executives/Decision Makers in peer to-peer dialogs with a specific goal/outcomes.
  • All that’s left for you to do is show up, follow up, and close the deal.

2)  Become an extension of your sales force

  • Trusted frontline corporate representation with result proven methodologies
  • Prequalify suspects, nurture prospects, & handoff qualified leads to sales
  • Allows outside sales to focus on closing deals.

3)  Run campaigns and events

  • Create a highly focused contact list for prospecting in desired market segments & regions
  • New Product Launches & Updates – create awareness and cross selling opportunities
  • Special Events- Generate interest and drive attendance to seminars, tradeshows, webinars, etc.
  • Expedient lead follow and qualification – maximize the ROI of the marketing dollars you just spent.
  • We provide weekly metrics and feedback on the results of the campaign.

4)  Training and Mentoring

  • Solution Selling best practices (40 Years of combined experience)
  • Development of Tactical and Strategic sales plans by territory/ by key accounts
  • Sales & Marketing Automation
    • CRM configuration & workflow to minimize administration and maximize data capture
    • Data mining for targeting nurture marketing and event campaigns
    • Managing suspects, prospects, leads, opportunities and forcasts
    • Integrate your CRM with marketing tools such as Hubspot, Eloqua, Mailchimp, Marketo, etc.
    • Digital Marketing – Attract customers to your website thru social media, whitepapers, industry buzz, and google ad words.